Job talk: Senior Marketing Officer / Web & Social Media Manager

Recently I was invited to the University of Northampton to give a talk on the following question.

I first interviewed for the role of Web and Social Media administrator. This was a content producer/editor role requiring basic HTML and CSS editing skills as well as the ability to adapt to university writing conventions. Unfortunately, they considered me overqualified for this role. Instead, they asked me to interview--which included giving this job talk--for a position I may have been slightly underqualified for, given that I have little reportable management experience. Set up for failure? This is a pity, as growing within the university in any role would have made life in Northampton much easier, and a joy.